Sky Bet Championship: USG (trading), shirt and sleeve sponsor of Sheffield United FC (2019-2022)

Union Standard International Group (USG), an Australian company specialised in brokerage and Forex trading, has become a partner and sponsor of Sheffield United FC (Sky Bet Championship) for three seasons (2019-2022), according to the club that has been promoted to the Premier League for the 2019-20 season, on 24/06/2019.

USG has the status of principal partner, the first level in the sponsor hierarchy of the English club. This agreement represents "the largest-ever commercial transaction in the club's history," said Sheffield United FC.

USG succeeds Ramsdens (jewellery and foreign currency exchange), the club's main shirt sponsor for 2018-19. "Ramsdens signed an initial six figure one-year term with the option to extend for a further season," said the club, which did not activate this option for 2019-20, on 21/06/2018.