Eredivisie: Ziggo (telecom) extends as shirt sponsor of AFC Ajax for 2 more seasons (2020-2022)

Ziggo, a Dutch cable television and telecommunications service, has extended its partnership with AFC Ajax (Eredivisie) for two seasons, 2020-21 and 2021-22, according to the Dutch club on 24/06/2019.

Ziggo continues to benefit from the status of main partner, the first level in AFC Ajax's sponsorship hierarchy. "In addition, an option has been included for another extension until 30/06/2024. Ziggo is also the main sponsor of Ajax eSports," said the club.

Ziggo had previously extended as the main shirt sponsor of AFC Ajax until the end of the 2019-20 season on 28/12/2017. Ziggo has been Ajax's main shirt sponsor since 01/01/2015, for a contract initially planned until the end of the 2018-19 financial year. The annual value of the original agreement was €8m, plus a variable of €2m depending on sporting performance.