LaLiga Santander: FC Barcelona partners with Roblox, an online video game creation platform

"FC Barcelona has joined forces with Roblox, the leading digital platform for the creation of online videogames for children and teens with more than 90 million users around the world," said the club on 25/06/2019.

The new partnership enables "members of the gaming community to access the exclusive limited edition avatar bundles 'FC Barcelona: Talent takes different shapes', customised with the new Blaugrana home kit for the 2019-20 season," added the 2018-19 Spanish champions.

"In the FC Barcelona Digital Area, we firmly believe that the best way to connect and generate engagement with our audience is by creating new communication channels to enable interaction across the digital realm, entertainment and sport. This is the first of many initiatives that we will be presenting shortly," said Dídac Lee,

"A wonderful opportunity to connect with younger fans in an environment designed and created especially for them" (FC Barcelona, 25/06/2019)

• "Users will be able to choose from either the…