MLS: first pro league (USA/CAN) to allow jersey sponsorship for sports betting and spirits companies
Major League Soccer has become the "first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits (liqours and 'hard' alcohol) categories (beer and wine already permitted) to include their brands on MLS jerseys," announced the North American League on 26/06/2019.
As part of the updates...
