Coca-Cola plans to invest an additional one billion dollars into its marketing budget by 2016

Coca-Cola announced that it wants to reduce its production costs by one billion dollars (€730 million) and redirect that amount into its marketing budget by 2016, the company announced while publishing its figures for the 4th quarter of 2013 on 18/02/2014. The Atlanta-based (USA) group wants to counter the slowdown in sales which it anticipates...