Bundesliga: Sunmaker (betting) extends as main shirt sponsor of SC Paderborn 07

Sunmaker, a German sports betting and online gambling operator owned by the Swedish company Cherry Ab, has extended its partnership with SC Paderborn 07 (2.Bundesliga) for two seasons (2019-2021), announced the German club that has been promoted to the Bundesliga for the 2019-20 season, on 14/06/2019. The agreement was negotiated by the marketing agency Infront.

Sunmaker will continue to benefit from the status of main partner, the first level in the sponsorship hierarchy of SC Paderborn 07. Sunmaker has been a partner since 2017-18 and became the club's main shirt sponsor following an agreement signed on 12/07/2018.

"In addition to the Sunmaker logo on the chest of the club's shirts, the partnership includes television advertising services, advertising in stadiums and online distribution channels," said SC Paderborn 07.

In 2019-20, Sunmaker will be presenting itself for the first time as the main shirt sponsor of a Bundesliga club. For 2019-20, the sports betting operator will be present in the other German professional leagues by advertising itself as a main shirt sponsor of two…