Paris Saint-Germain: new Nike deal "the biggest sponsorship agreement in the club's history"

Nike has extended its contract as the official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032), until the end of the 2031-32 season, announced the French club on 28/06/2019. The two entities have been linked since 1989 (30 seasons). The agreement covers both the men's and women's football and handball teams.

The deal represents "the biggest sponsorship agreement in the club's history," said PSG. Nike will pay between €70 and €90m per season to the Parisian club. "The annual value of the contract paid by Nike is higher than the amount to be paid annually by Accor (hotels, new main shirt sponsor of the club, 2019-2022). The new contribution will take effect from the 2019-20 season," said the club to News Tank Football on 28/06/2019. Accor will pay an estimated €46m-€56m to PSG.

Nike will continue to benefit from the status of top sponsor, the first level in the club's sponsorship hierarchy. Nike's last extension with the club, for the 2014-2022 cycle, was estimated at €20m per year. In 2013-14, the American equipment manufacturer paid €6.5m…