Paris Saint-Germain: Nike extends for 10 years, the latest step in the club's sponsorship strategy

Nike extended its partnership as official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032) on 28/07/2019. The French champion club has signed its fourteenth sponsorship contract in 2018-19 (new partners, renewals and extensions, according to News Tank Football).

With the extension of the American sportswear brand and the official launch of the new main shirt sponsor, Accor group (via its ALL/Accor Live Limitless loyalty programme) for 2019-2022, the 2018-19 French champion club has signed the two largest financial sponsorship contracts in its history. Annually, the hotel group will pay between €46m and €56m to PSG, while Nike will pay between €70-90m from 2019-20.

"The latest Paris Saint-Germain jersey (see below) featuring the club's new sponsor (ALL) will have its eagerly-awaited launch on 01/07/2019," announced the club on 28/06/2019.

As of 28/06/2019, Paris Saint-Germain has 5 top sponsors for the 2019-20 season (Emirates' contract expires at the end of the 2018-19 financial year, i.e. 30/06/2019), 4 official partners, 20 official suppliers…