Premier League: Dafabet (betting) becomes the main shirt sponsor Norwich City FC (2019-2022)

Dafabet, a Philippines-based sports betting and online gaming operator, has become a partner and main shirt sponsor of Norwich City FC for three seasons (2019-2022), announced the club that has been promoted to the Premier League for the 2019-20 season, on 01/07/2019. This deal represents a "record-breaking partnership" for Norwich City FC.

Dafabet has the status of "principal club partner", the first level in the English club's sponsorship hierarchy. The sports betting operator will also be present on signage at Carrow Road (27,244 capacity) as well on the club's communications platforms. Dafabet succeeds the Swedish sports betting and casino gaming operator LeoVegas, principal partner and main shirt sponsor of the club for the 2017-2019 cycle after an agreement on 26/06/2017.

"Dafabet have a strong heritage within sport sponsorship, particularly within the Premier League and Scottish Premier League, having featured on the shirts of Sunderland AFC (Sky Bet League One), Burnley FC (Premier League), Aston Villa FC (Premier League) and Fulham FC (Sky Bet Championship), as well as…