LaLiga Santander: bwin (sports betting) main shirt sponsor of Valencia CF (2019-2022)

bwin, a Gibraltar-based sports betting operator belonging to the British group GVC Holdings, has extended its partnership with Valencia CF (LaLiga Santander) and has become the main shirt sponsor of the club for three-seasons (2019-2022) on 28/06/2019.

Partner of Valencia CF since 2017-18, bwin now benefits from the status of "global main partner", the first level in the Spanish club's sponsorship hierarchy. bwin succeeds the North American smartphone manufacturer and distributor Blu, Valencia CF's main shirt sponsor during the 2017-18 and 2018-19 seasons. The annual value of the contract was estimated at between €3.2m and €4m by the Spanish media.

Before Blu, Valencia CF had been without a main shirt sponsor since the end of the 2013-14 season and the end of the contract between the club and Solar Jinko, a Chinese solar panel manufacturer, which paid the club €3.5m annually (2012-2014).

• bwin was the main shirt sponsor of Real Madrid CF Activity: Spanish professional football club Major partners: • Emirates (airline), main shirt sponsor, 2013-2031, (since 2022 estimated at…