Bundesliga: SNP (IT solutions), sleeve sponsor of TSG 1899 Hoffenheim for 3 seasons (2019-2022)

Schneider-Neureither & Partner SE (SNP), a German computer software provider and IT consulting company, has become a sleeve sponsor of TSG 1899 Hoffenheim (Bundesliga) for three seasons (2019-2022), according to the club on 30/06/2019.

SNP will benefit from the status of sleeve sponsor, the second level in the sponsorship hierarchy of the German club. In addition to visibility on the left sleeve of the club's shirts, SNP will also gain advertising space during matches at the PreZero Arena (30,150 capacity).

SNP succeeds proWIN, a German company specialised in direct sales, which has been the German club's sleeve sponsor since 2017 and which was the first sleeve sponsor in Germany following the authorisation for the marketing of the sleeve sponsorship area from the 2017-18 season onwards. The annual amount paid by proWIN to TSG Hoffenheim was estimated at €1m.

• In 2018-19, the average value of sleeve sponsorship contracts among the 18 Bundesliga German professional football first division. 18 clubs. clubs was €2.5m.