Brazil: Cruzeiro club launches its own photo application, in collaboration with Netco Sports

Cruzeiro (Brazilian first division) launched Cruzeiro Fotofan, a photo application for fans, on 17/02/2014. Developed in collaboration with Netco Sports, a company specialising in creative solutions and mobile sports applications, the application allows users to upload their personal photos and use the graphics (shirt, logo, slogans) of the Belo Horizonte club.

Similar to the Instagram application (named application of the year 2011 according to Apple and acquired by Facebook in April 2012), Cruzeiro Fotofan adds a graphic filter to the photo (black and white, sepia, color booster). The user can then share their creations on Facebook, Twitter or via email.

• The application is available for free on iOS and Android.
• Cruzeiro is the second club to launch the Fotofan application, as Paris Saint-Germain (Ligue 1) has used the tool since 16/07/2013:
  • more than 400,000 downloads
  • application nominated in the 10^th Sporsora Trophys, sports marketing awards, held 12/04/2013 in Paris, for best "Digital Strategy"
• Cruzeiro was the Brasileiro champion (Brazilian first division) 2013 (76…