Bundesliga: automobile company Opel continues with SC Freiburg until 2015-16

The German automobile company Opel extended its partnership with SC Freiburg (Bundesliga) for at least two more seasons, announced the club on 20/02/2014. The company has sponsored the club since the 2011-12 season.

The extension of the agreement was negotiated by the sports media and marketing rights agency Infront. The new contract covers at least the 2014-15 season as well as 2015-16.

Opel retains a presence on the advertising boards at Mage Solar Stadion (24,000 seats), and will implement displays during matches of the club. The partnership also includes spaces in the hospitality sector. Opel will provide vehicles for club staff and players.

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Opel

• Industry: Automotive
• Founded:1862
  • American General Motors took a 55% stake in the company in 2008
• Headquarters: Rüsselsheim (Germany)
• Employees: 37,000
• Opel-Vauxhall sale: 1,064,000 vehicles (2013)
• GM sales group: €28.5b (2012)
• Sponsoring: SC…