Montpellier HSC: Passion Bet, NG Promotion and Groupama, shirt, sleeve and pocket sponsors (2019-20)

Passion Bet, a sports betting operator belonging to the French hotel and casino group Partouche, has become a partner and main shirt sponsor of Montpellier Hérault Sport Club (Ligue 1 Conforama) for five seasons (2019-2024), according to the club during their 2019-20 shirt presentation on 04/07/2019.

The brand from the Partouche group, main shirt sponsor of LOSC Lille (Ligue 1 Conforama) for the 2003-2014, 2015-16 and 2017-18 periods, has the status of main partner, the first level in the sponsorship hierarchy of Montpellier HSC. Passion Bet succeeds Mutuelles du Soleil, the club's main shirt sponsor in 2018-19, which remains a main partner of Montpellier HSC (title sponsor of the training centre, main shirt sponsor for the youth teams and pocket sponsor for the women's team).

Additionally, during the presentation of the club's shirts for the 2019-20 season, Montpellier announced the extension of the partnership with the French real estate developer NG Promotion (first level) as a sleeve sponsor. The agreement covers three seasons (2019-2022). NG Promotion has been the club's sleeve…