Premier League: Best Fiends (mobile game), first ever sleeve sponsor of Norwich City FC from 2019-20

Best Fiends, a mobile game published by Seriously Digital Entertainment (USA), has extended its partnership with Norwich City FC and become a sleeve sponsor of the recently promoted Premier League club, on 03/07/2019.

Best Fiends has the status of main partner, the first level in the English club's sponsorship hierarchy. The mobile game will also be present on signage at Carrow Road (27,244 capacity) as well as on the club's communication platforms.

Best Fiends has been a partner of the club since 2015-16. Following the agreement signed on 05/08/2015, Best Fiends became the first mobile game partner of a Premier League club.

"The sleeve badge is the first one we've ever had" (B. Kensell, Norwich City FC)

• "We're so pleased to have our friends from Seriously Digital Entertainment back on board with Norwich City for our return to the Premier League.

• The sleeve badge is the first one we've ever had and, with Best Fiends, it's also the first character ever to feature permanently on a Premier…