eSports: Marvel comic books becomes main jersey sponsor of Team Liquid

The Marvel comic book publisher has become the main shirt sponsor of the eSports Team Liquid, on 27/6/2019. The duration of the partnership is one year (2019-20) according to US media. Marvel therefore signs its second partnership contract in the field of eSports, after an agreement with the publisher Riot Games for the design of a comic book on 19/11/2018.

"We choose to be Heroes with our strategic partner Marvel. We are working with the entertainment giant to bring together the worlds of heroes and professional games," said the Dutch eSport team.

"Our goal for this partnership was to go beyond simply affixing a logo to a jersey -- it's really a creative collaboration between the two teams -- the first step was to make custom jerseys to celebrate the Marvel Heroes that we all love, and use them to feed our own heroes: the professional players who carry the hopes and dreams of fans around the world," says Damian Estrada, creative director of Team Liquid, to Forbes on 27/06/2019.

Team Liquid announces partnership with Marvel in video