Total AFCON 2019: activation mechanisms of Total (petroleum) title sponsor of the competition

Total, the French oil conglomerate, has rolled out several activations for the Total AFCON 2019 (see below), announced the group on 21/06/2019. Total is the title sponsor of the Africa Cup of Nations and official sponsor of African Football for eight years (from 2017 to 2024), following an agreement concluded with CAF on 21/07/2016.

"The...