Premier League: Singha (beer) extends partnership with Chelsea for three seasons (2019-2022)

The Thai beer brand Singha has extended its partnership with Chelsea FC (Premier League) for 2019-2022, or three more seasons, announced the club on 09/07/2019. "The renewed agreement will take our relationship to 2022, making Singha our longest-running partnership having begun in 2010," said Chelsea.

Singha has the status of official partner, the second level in the Chelsea FC sponsorship hierarchy. Singha continues to benefit from visibility on the signage at Stamford Bridge (41,663 capacity) and on the club's communication platforms, and is the only beer served in the stadium of the Blues. "Every year, 330,000 pints of Singha are served at Stamford Bridge," said Chelsea FC during the partnership's previous extension on 19/09/2017.

As part of the partnership, the club has traveled to Thailand several times to play friendly matches. The club and the brand also activate their partnership in Thailand around the development of grassroots football in the country (coaching sessions, setting up a football tournament at seven Singha-Chelsea Football League). Singha regularly hosts live…