Serie A TIM: Juventus open shop in Milan, its second in Italy after Rome (except Turin)

Juventus FC (Serie A TIM) inaugurated an official shop on Corso Matteotti, one of the emblematic avenues of Milan (Lombardy, ITA), on 03/07/2019. The Turin club already had one point-of-sale in Milan, but this new "Flagship Store Juventus" will be directly managed by the club.

This is the second official store of Juventus in Italy (outside Turin), after that of Rome (Latium, ITA), opened in 2018. In its home city of Turin, the club has three shops: one at the Allianz Stadium, one in the city centre, and another in the 8Gallery mall.

"The new store, distributed across two floors with a total exhibition space of 320 square meters, offers a unique opportunity to the customer, through the revisiting of the Juventus identity on a high street. The industrial and minimal design, typical of the Juventus Stores, is flanked here by surfaces, intentionally kept raw, in a very bright and technological environment with a wide exposure of products," specified the Italian club.