Marketing: "The Bundesliga is ten years behind the Premier League" (Christian Seifert, DFL)

News Tank Football - Paris - News #15195 - Published on 24/02/14 at 14:10
©  D.R.
©  D.R.

"In international marketing, the Bundesliga is ten years behind the Premier League," said Christian Seifert, CEO of DFL (German Professional Football League) on 18/02/2014. "When you see that Puma (German sports equipment supplier) has just pledged a three-digit million amount as the sponsor of Arsenal (Premier League), it makes you think," he...

©  D.R.
©  D.R.

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