Hull City threatens to increase season ticket prices if supporters refuse renaming

Ehab Allam, vice president of Hull City AFC (Premier League) and son of Assem Allam, owner of the club, plans to increase the ticket prices for 2014-15 by 50% compared to 2013-14 if the board is not able to transform Hull City AFC to Hull Tigers, he announced on 20/02/2014. "This may be a solution that we have to consider," he said in the Hull Daily Mail. The price for the most expensive Hull City season pass could rise from £490 (about €600) to £750 (about €910).

For the board of the club, the name change is imperative in order to conclude two sponsorship agreements from 2014-15. The current shirt sponsorship deal with Cash Converters expires at the end of the 2013-14 season. The FA (Football Association) will announce if it validates or rejects the change of name of club on 09/04/2014.

• Assem Allam officially filed for a name change for Hull City to Hull Tigers, from the 2014-15 season on 02/12/2013.
• Any name change must be approved by the FA.
• The owner of the club said in August 2013 that the name "Tigers" was more effective from a commercial point of view than marketing the…