Premier League: 1xBet succeeds BetVictor as Liverpool's betting partner from 2019-20

1xBet, a sports betting operator headquartered on the island of Curacao (a territory of the Netherlands), has becomes a partner of Liverpool FC from 2019-20, as part of a multi-year agreement, announces the club on 10/07/2019.

1xBet has the status of official partner, the third level in the sponsorship hierarchy of the winners of the 2018-19 Champions League. "1xBet will use this partnership to increase brand awareness in key global markets with displays at Anfield and on Liverpool's digital platforms," stated the club.

1xBet succeeds the Gibraltar-based sports betting operator BetVictor, Liverpool FC's official betting partner for the 2016-2019 cycle. Three official partners did not renew their agreement with Liverpool FC at the end of 2018-19, namely Malaysia Airlines (airline, 2016-2019), Konami (video game publisher, 2016-2019) and Alcatel (smartphones, 2016-2019).

• Alongside Liverpool FC Activity: English professional football club Main Partner: • Standard Chartered (bank): main shirt sponsor since 2010-11, until 2026-27, £30m a year until 2018-19, estimated £40m per…