UEFA: Fanatics becomes the official merchandising distributor of the body from 2019-20

News Tank Football - Paris - News #152192 - Published on
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©  D.R.

Fanatics, the US manufacturer and distributor of licensed sports merchandise, has becomes UEFA's official merchandising distributor from 2019-20 as part of a "long-term" partnership, says the European body on 11/07/2019. "UEFA will be in a position to utilise Fanatics' innovative model, under which the company will be able to produce officially licensed UEFA competition merchandise available at its major events," stated UEFA.

"Fanatics' capability to design, produce and distribute stock to the thousands of fans across Europe whilst the tournament is unfolding will allow supporters of all countries to access a wide range of products in real time as their country progresses," added UEFA.

The official merchandising distribution agreement includes Euro 2020, the Nations League finals, the European Under-21 Championship, the European Futsal Championship and the Women's Euro 2021.

  • Fanatics Sector: Producer and distributor of licensed sports products Founded: 1995 President: Michael Rubin Distribution: in more than 100 countriesWorkforce: 22,000 employeesDivisions: Fanatics… is also a partner of the DFB (agreement of 18/10/2018), the FA (19/12/2018), and several European football clubs, including Real Madrid, Manchester United, Manchester City, Paris Saint-Germain, Bayern Munich and Borussia Dortmund.

Fanatics

Sector: Producer and distributor of licensed sports products
Founded: 1995
President: Michael Rubin
Distribution: in more than 100 countries
Workforce: 22,000 employees
Divisions: Fanatics Commerce, Fanatics Collectibles (acquisition of Topps trading cards and collectables on 04/01/2022), Fanatics Collect, Fanatics Betting & Gaming ("Fanatics Sportsbook & Casino" platform), Fanatics Events (in partnership with IMG), Fanatics Ticket Marketplace (in partnership with Ticketmaster), Fanatics Studios (joint-venture with OBB Media)
Revenue (2024) : 8,1 Md$ (7,7 Md€), + 15 % vs 2023, including 6,2 Md$ (5,9 Md€) from merchandising, 1,6 Md$ (1,5 Md€) from cards and 300 M$ (288 M€) from betting


Partnerships with professional sports leagues and competitions:
• Major League Soccer (USA)
• International Champions Cup
• DFB (since January 2019)
• The Football Association (since 2018)
UEFA (since July 2019), men's and women's national team competitions until 2028 (since 2022-23)
FIFA: for the 2025 Club World Cup and the 2026 World Cup, exclusive rights for stickers and collectible cards awarded to Topps from 2031

• Fédération Française de Football (2023-2028)
• Premier League
: from 2025-26
Mexican Football Federation (MEX)
• National Basketball Association (USA and CAN)
• National Football League (USA)
• Major League Baseball (USA)
• National Hockey League (USA): official on-ice uniform outfitter, 2024-2034
• Tour de France
• Formula 1: since 2017
• Hockey Canada
• NASCAR
• UFC
• Golf: European Tour, PGA, Ryder Cup Europe, USA Golf
Rugby: British & Irish Lions
• USA Swimming: since 2021
• Canada Soccer: since 2021
Los Angeles 2028 (Olympic and Paralympic Games): since 2022
LALIGA: since 2023
• Rugby: English, New Zealand (2024-2029) and Australian (2024-2027) rugby federations, Six Nations Rugby and British & Irish Lions, World Rugby (2024-2029)

Football partners:
• LALIGA EA Sports: Club Atletico de Madrid (until 2024-25), Real Madrid CF
• Bundesliga: VfL Wolfsburg, Borussia Dortmund
• Serie A Enilive: Juventus FC, Inter Milan
• Premier League: Chelsea FC, Everton FC, Manchester United FC, Manchester City FC, Aston Villa FC
• Ligue 1 McDonald's: Paris Saint-Germain until 2029-30
• MLS: Los Angeles FC, DC United, Minnesota United FC, Orlando City SC, Philadelphie Union, Inter Miami CF, Montréal Impact FC

Other partnerships:
• NBA: Boston Celtics, Charlotte Hornets, Chicago Bulls, Memphis Grizzlies, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia Sixers, Portland Trail Blazers, Sacramento Kings
• WNBA: New York Liberty
• NFL: Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Cincinnati Bengals, Chicago Bears, Cleveland Browns, Denver Broncos, Jacksonville Jaguars, Houston Texans, Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Loas Angeles Chargers, Miami Dolphins, New Orleans Saints, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, San Francisco 49ers, San Diego Chargers
• NHL: Washington Capitals
• Formula 1: McLaren, ROKiT Williams
• Rugby: Leicester Tigers (Premiership), England Rugby, Welsh Rugby
• Tennis: Wimbledon (Grand Slam tournament)
• Winter Sports: US Ski Team, US Freeskiing, US Curling, USA Luge, USA Bobsled & Skeleton
• Olympics: Team USA, Team GB
• Basketball: USA Basketball

esports partnership:
• Overwatch League: from the 2019 season


Category: Suppliers


Headquarters address

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FL 32254 Jacksonville United states


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# 5036, created on 16/05/17 at 05:52 - Updated on 07/05/26 at 15:07

UEFA

UEFA: Union of European Football Associations
Founded
: 15/06/1954
Headquarters: Nyon (Switzerland)
Member Associations: 55

Turnover 2023-24
: €6,776.6m
- media rights: €4,957m (73.1%)
- commercial rights: €1,223m (18%)
- ticketing and hospitality: €540m (8%)
- other revenue: €57m (0.9%)
Operating profit 2023-24: €1,689.9m before solidarity payments.
Solidarity payments 2023-24: €1,556.4m
Financial income & taxes: €75m
Net result 2023-24: €208.5m

Composition of the UEFA Executive Committee:

President: Aleksander Ceferin (Slovenia), elected on 14/09/2016, re-elected on 07/02/2019 and on 05/04/2023

• First vice-president: Gabriele Gravina (Italy)

• Second vice-president: Hans-Joachim Watzke (Germany)

• Third vice-president: Jesper Møller Christensen (Denmark)

Vice-presidents: Laura McAllister (Wales) and Armand Duka (Albania)

Treasurer: Sándor Csányi (Hungary)

• Members: Philippe Diallo (France), Petr Fousek (Czech Republic), Levan Kobiashvili (Georgia), Lise Klaveness (Norway), Marijan Kustić (Croatia), Ari Lahti (Finland), Rafael Louzán Abal (Spain), Armen Melikbekyan (Armenia), Frank Paauw (Netherlands), Aivar Pohlak (Estonia), Moshe Zuares (Israel), Nasser Al-Khelaïfi (ECA), Miguel Ángel Gil Marín (ECA), Claudius Schäfer (European Leagues), David Terrier (FIFPRO Europe)

Secretary General: Theodore Theodoridis (Greece, acting secretary general from 04/03/2015, confirmed into the position on 15/09/2016)

Deputy Secretary General: Giorgio Marchetti (Italy, announced on 09/12/2016)


Category: Leagues & Federations


Headquarters address

Route de Genève 46
CH-1260 Nyon 2 Switzerland


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# 1233, created on 06/02/14 at 18:33 - Updated on 20/07/26 at 13:42

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©  D.R.

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