Bundesliga: effect (energy drinks) extends its partnership with Borussia Dortmund for 2019-20

Effect, a German energy drinks brand, has extended its partnership with Borussia Dortmund (Bundesliga) for the 2019-20 season, according to MBGglobal, the parent company of the drinks brand, on 11/07/2019.

As part of the agreement effect has been given the status of premium partner, the third level in the German club's sponsorship hierarchy. Since the second half of 2018-19 season, effect has been the exclusive energy drink of Borussia Dortmund.

effect is displayed on signage at the Signal Iduna Park (81,365 capacity) as well as on the club's communication media. For the 2019-20 Bundesliga season, the energy drinks brand is also partner and sleeve sponsor (2018-2021) of SC Paderborn 07, a club promoted to the German elite division the end of the 2018-19 2.Bundesliga season.