"Chinese audiences are more interested in individual players than clubs" (Romain Rossi, Deltatre)

News Tank Football - Paris - News #152222 - Published on 15/07/19 at 17:15
©  D.R.
Romain Rossi - ©  D.R.

"The biggest differences (between Chinese and European fans) hide in the consumption of content. Chinese audiences are very much fanatics, yet probably more interested in individual players than teams or clubs. They love having 'heroes'. A Chinese football fan might have been a diehard Real Madrid CF (LaLiga Santander) fan as long as Cristiano...

©  D.R.
Romain Rossi - ©  D.R.

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