"Chinese audiences are more interested in individual players than clubs" (Romain Rossi, Deltatre)

"The biggest differences (between Chinese and European fans) hide in the consumption of content. Chinese audiences are very much fanatics, yet probably more interested in individual players than teams or clubs. They love having 'heroes'. A Chinese football fan might have been a diehard Real Madrid CF (LaLiga Santander) fan as long as Cristiano Ronaldo played for the 'Galacticos', then changed their shirt to Juventus FC's (Serie A TIM) when the Portuguese player was signed by the Italian club," said Romain Rossi, vice-president of business development, account management and sales for global football at Deltatre, in an interview published on the website of the technological solutions and services company for broadcasters and organisers of sporting events, on 10/07/2019.

"Football is the biggest opportunity (for Deltatre in China). The Chinese government has repeatedly stated that Sports, and football in particular, create communities and strengthens them as a key social construct. China has made no mystery of their solid plans to develop its sports culture with football at its helm…