Serie A TIM: FC Internazionale Milano launches "Not For Everyone" the club's first brand campaign

FC Internazionale Milano (Serie A TIM) has launched a brand campaign entitled "Not For Everyone", with the purpose of bringing "Inter alongside the world's leading brands," announced the club on 15/07/2019.

This is the first brand campaign set up by the Milanese club since it was founded. It is based on a video published on the club's communication media, which symbolises the club's new values and ambitions: "determination, innovation, tirelessness and courage."

The five people featured in the video were chosen to embody the club's values: Airton Cozzolino (Italian surfer), Duan Jin Ting (Chinese ballerina), Alessandro "Stermy" Avallone (Italian professional eSports player), Omer (Italian writer) and Jessica Kahawaty (Lebanese model, philanthropist and human rights ambassador). Inter Milan will also develop social initiatives as part of the "Not For Everyone" campaign.

"Through our 'Not For Everyone' campaign, we want to describe this new era of Inter. One that we will face with courage and enterprise. And welcoming with open arms those, who like us, want to make a difference both on…