Serie A TIM: Konami succeeds EA Sports as a partner of Juventus FC from 2019-20

Konami, the Japanese video game publisher and developer of the eFootball PES 2020 game, has become an exclusive partner of Juventus FC (Serie A TIM) as part of a "long-term" agreement from 2019-20, announced the club on 16/07/2019.

Konomi has the status of official partner, the second level in Juventus FC's sponsorship hierarchy. "The partnership will make eFootball PES 2020 the only football console game to include the Italian champions," said the club, whose video game Konami holds the exclusive 3D modeling rights for the Allianz Stadium, as well as the virtual image rights of the club's players.

Konami succeeds the American video game publisher EA Sports, developer of the 'FIFA' football video game and partner of Juventus for the 2016-2019 cycle. This is the fifth partnership Konomi has signed with a football club since 11/06/2019 (see below).

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