Germany: auto manufacturer Opel extends its contract with Bayer Leverkusen until 2015-16

German auto manufacturer Opel has extended its partnership with Bayer Leverkusen (Bundesliga), announced the club on 20/02/2014. Opel, which has sponsored Bayer Leverkusen since August 2012, is now contracted with the club until the end of the 2015-16 season.

Opel gets visibility on the advertising boards of the BayArena, and may implement promotions during the home matches of Leverkusen. The partnership also includes suites in the club's hospitality sections.

"Involvement in football has a very positive impact on our brand. We can offer our dealers the means to activate the partnership at the regional level. Working with our current and future clients at the local level is of great interest to us," said Jürgen Keller, the sales and marketing director of Opel Germany.

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Partners of Bayer Leverkusen in 2013-14

Major Partners:

• LG Electronics (electronics, main shirt sponsor €5m per year until…