Ping An Insurance becomes title sponsor of the Chinese first division for 2014-2018

Ping An Insurance, a Chinese company specialising in banking and insurance, became the title sponsor of the Chinese Super League (Chinese first division) for the period of 2014-2018, announced IMG Worldwide, an American marketing and media rights management company and strategic partner of Super League, on 21/02/2014. The championship will become the "Ping An CSL" for the next four seasons.

"Ping An is a powerful company with a world-renowned brand name," said Yu Hongchen, executive vice president of the CFA (Chinese Football Association), on 21/02/2014. "(It) employs 800,000 people in China and provides financial and insurance services to over 80 million clients. We believe a long-term partnership with Ping An will help to improve the CSL's brand and influence."

• Ping An was owner and title sponsor of the club Shenzhen Ping An FC (Chinese Super League) from 1997 to 2003.

• The 21^st edition of the Chinese Super League starts on 07/03/2014.
  • 2013 champion: Guangzhou Evergrande FC (77 points)