Liverpool FC: Standard Chartered (bank) and Joie (childcare products) partner with the women's team

The British bank Standard Chartered and Joie, a British manufacturer and distributor of childcare products, have extended their partnerships with Liverpool FC to support the club's women's team Liverpool FC Women (Barclays FA Women's Super League), according to the Merseyside club on 18/07/2019.

Standard Chartered, initially a back shirt sponsor, succeeds Avon (cosmetics), Liverpool FC Women's first-ever main shirt sponsor (scheduled for the 2017-2020 cycle after an agreement on 19/04/2017). Joie has now replaced the British bank as back shirt sponsor.

Standard Chartered has the status of principal partner, the first level in the club's sponsorship hierarchy. The bank became the main shirt sponsor of the men's team at the beginning of the 2010-11 season, initially until 2012-13, and has since extended twice, first until 2015-16, then until 2018-19 (on 21/04/2015).

Joie became a family partner of Liverpool FC (Premier League) for three seasons (2017-2020) on 16/05/2017. The agreement represents a third level partnership in the sponsorship hierarchy of the club. Joie is responsible for…