Bundesliga: Wiesenhof (food products) extends as a shirt sponsor of SV Werder Bremen until 2021-22

Wiesenhof, a German brand specialised in meat and frozen products from the PHW-Gruppe Lohmann & Co group, has extended its partnership as the main shirt sponsor of Sport Verein Werder Bremen (Bundesliga) for two seasons from 2020-21 (2020-2022), announced the club on 22/07/2019.

The contract extension, which expired at the end of the 2019-20 season, was negotiated by Infront Sports & Media, Werder Bremen's exclusive marketing agency until the end of 2028-29.

Wiesenhof, headquartered in Visbek (GER), about 50km from Bremen, has been Werder's shirt sponsor since 2012-13. With this two-year extension, the partnership will have covered 10 seasons. The annual value of the contract was estimated at €7.5m for 2017-18, excluding bonuses, according to German media.

Wiesenhof benefits from visibility on various advertising panels and signage at the Weser Stadion (42,100 capacity), on a website dedicated to the partnership, and on the club's various communication platforms. The brand is also a training kit sponsor of Werder Bremen, as well as a shirt sponsor of the club's youth, women's, U23…