Sponsorship: Budweiser (beer) becomes a partner of the Premier League and LaLiga from 2019-20

Budweiser, the American beer brand belonging to the Belgian brewing company AB InBev, has become a partner of the Premier League and LaLiga under a multi-year agreement starting in 2019-20, according to the two leagues on 22/07 (LaLiga) and 23/07/2019 (Premier League) respectively.

"These new partnerships will activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe," said LaLiga.

Budweiser has the status of global partner, the second level in LaLiga's sponsorship hierarchy. The American brand succeeds the Spanish beer brand Mahou Cinco Estrellas, official beer of LaLiga since 2006-07. The global partnership with Budweiser does not include Spain. Thus, LaLiga can still partner with a beer brand for its domestic market, as long as Budweiser does not expand its agreement to include Spain.

As an official partner, Budweiser benefits from the second level in the sponsorship hierarchy of the Premier League…