Eredivisie: Budweiser (beer) extends as a partner of AFC Ajax for six seasons (2019-2025)

The Belgian brewer AB InBev, through its American beer brand Budweiser, has extended its partnership with AFC Ajax (Eredivisie) for six additional seasons (2019-2025), according to the Dutch club, on 24/07/2019. This agreement covers both Ajax's men's and women's teams until 30/06/2025.

Budweiser has the status of partner, the second level in the sponsorship hierarchy of AFC Ajax. The American brand replaces Jupiler, another beer brand belonging to the AB InBev group, a partner of the club for the 2012-2019 cycle (initial agreement on 05/07/2012, then renewed on 16/12/2014).

AB InBev will pay €12m over six seasons to Ajax, representing a yearly allocation of €2m per season, according to the Dutch daily De Telegraaf on 24/07/2019. The official partnership comes after the announcement of the partnerships between Budweiser and the English (Premier League) and Spanish (LaLiga) leagues, which begin in 2019-20 (agreements on 23/07/2019).

• "The partnership between Ajax Activity: Dutch professional football club Main sponsors: • Ziggo (telecommunications):main shirt sponsor of the…