Tottenham Hotspur FC: AIA (insurance) extends as main shirt sponsor until 2026-27 (€358m)

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership until 2026-27, announced the club, on 25/07/2019. This contract will take effect directly from the 2019-20 season, replacing the conditions of the previous extension of 25/05/2017 which bound the two parties until 2021-22, according to the British media on 25/07/2019.

The agreement, which is the first level in the club's sponsorship hierarchy, covers eight seasons and is estimated to cost nearly £40m (€44.75m at 25/07/2019) per year according to British media. The total amount for the 2019-2027 cycle is estimated at £320m (€358m). Since 2017-18, AIA has paid £30m (€35m on 25/05/2017) annually to the London club.

With this agreement, Tottenham Hotspur has established itself as one of the top English clubs in terms of shirt sponsorship, alongside Manchester United FC (Chevrolet, £52.17m/year), Liverpool FC (Standard Chartered, £40m/year), Chelsea FC (Yokohama Rubber/year) and Arsenal FC (Emirates, €40m/year, see table below).

AIA has been…