LaLiga: Iberia (airline) becomes a regional partner of the League in China for the 2019-20 season

Iberia, the Spanish airline of the British group International Airlines Group, has become a regional partner of LaLiga in China for the 2019-20 season, according to the body on 25/07/2019.

"Thanks to this partnership, two of the most internationally recognised Spanish brands join forces to promote themselves jointly in the Asian country. Iberia and LaLiga will organise a series of events and promotional activities in China, including competitions and campaigns on social networks such as Weibo and Wechat," said the Spanish bodyl.

Iberia has the status of regional partner, the fifth level in the LaLiga sponsorship hierarchy. LaLiga has therefore expanded its portfolio of partners with a fourth partnership since 17/07/2019 (see below). "LaLiga, which has offices in China in Beijing and Shanghai, is seeking, through its ongoing work since 2014, to work towards the development of its brand and football in the country," explained the body.

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