Olympique de Marseille: a poster campaign to activate the club's partnership with Uber Eats

Uber Eats, a meal delivery application, and subsidiary of the Uber taxi application, is launching a poster campaign to celebrate Olympique de Marseille's (Ligue 1 Conforama) new shirt, on 29/07/2019. This first activation campaign of the partnership between OM and its major partner has been organised by the agency Willie Beamen.

"More than 6,000 posters will be on display in the streets of Marseille to highlight the history of the club, which is celebrating its 120^th birthday this year. These posters celebrate the supporters of Olympique de Marseille, wherever they come from. Indeed, the photographer Olivier Amsellem has captured the portraits of authentic Marseille football enthusiasts to show that the club has lived, lives and will always live through its fans: the Phocaeans," explained Olympique de Marseille.

The poster campaign will be launched on 31/07/2019. "The new Uber Eats shirt will be worn in an official match for the first time during the gala match between Olympique de Marseille and SSC Napoli (Serie A TIM) at the Orange Velodrome (66,259 capacity) on Sunday…