Sponsorship: Puma partners with Manchester City coach Pep Guardiola from 2019-20

News Tank Football - Paris - News #153385 - Published on
©  AMAC / Puma
Puma x Pep Guardiola - ©  AMAC / Puma

Puma has partnered with Manchester City FC (Premier League) coach Josep Guardiola (ESP) as part of a "long-term" agreement on 29/07/2019. Pep Guardiola joins Manchester City players Sergio Aguero (ARG) and David Silva (ESP), as an ambassador for the German brand.

The agreement with Puma "enhances its relationship with the club, following the launch of that partnership earlier this month," said Manchester City FC.

"Pep will endorse Puma products both on and off-pitch, as well as lending his technical expertise and knowledge, supporting the development of future apparel and footwear innovations," said Puma on Twitter.

Puma became an official partner of City Football Group (CFG), owner of Manchester City FC, from 2019-20, as part of a "long-term agreement" on 28/02/2019. The value of the agreement between Puma and CFG is estimated at £650m (€754m) over 10 seasons (2019-2029), or £65m (€75.4m) per season, according to British media on 28/02/2019.

"Pep's principles and passion for the game are perfectly aligned with our vision for Puma Football" (J. Adamsson, Puma)

©  AMAC / Puma
Puma x Pep Guardiola - ©  AMAC / Puma

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode