Ligue 1 Conforama: Betclic (betting), back shirt sponsor of FC Girondins de Bordeaux (2019-2021)

Betclic Group, a sports betting operator based in Bordeaux (FRA) since 2018, has become a main partner and back shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 29/07/2019.

Betclic has the status of main partner, the second level in the sponsorship hierarchy of the Bordeaux club. Betclic succeeds Winamax, betting partner of FC Girondins de Bordeaux for the 2015-2019 cycle. Winamax was displayed on the front of the club's shorts since 2015-16, and was also the main shirt sponsor of the third kits for the 2017-18 and 2018-19 editions of the Europa League.

"This partnership will be developed around a 360° brand visibility plan, integrating VIP and general public invitations for all home matches, the implementation of promotional and event operations for fans and a tailor-made digital system," said the French club.

On the back shirt sponsorship space, Betclic succeeds Bistro Régent (catering, back shirt sponsor for home matches, 2017-2019) and Sweetcom (energy renovation, back shirt sponsor 2016-17, then only for away…