Bundesliga: Melitta (coffee), regional partner of Borussia Dortmund for three seasons (2019-2022)

Melitta, a German coffee group, has become a regional partner of Borussia Dortmund (Bundesliga) for three seasons (2019-2022), according to the coffee brand on 31/07/2019.

Melitta has the status of regional partner for Germany, Austria and Switzerland, the fourth level in the German club's sponsorship hierarchy. "Melitta will be official coffee partner of the club and will cooperate closely with the long-established club in a variety of communication and marketing activities," said the brand.

"From the 2019-20 season, Melitta will be visible through licensed products, TV touchline advertising and as presenter of Borussia Dortmund's press conferences. Melitta will also activate the cooperation above all on digital platforms. In addition, the partnership will especially be on view at SIGNAL IDUNA PARK, where the German family business will be assuming responsibility for the stadium’s entire coffee supply. Melitta will also provide both the training facility and the offices of Borussia Dortmund with coffee specialities from the coming season. This will ultimately see the Group from…