Real Sociedad: Reale Seguros (insurance) acquires naming rights to the Anoeta Stadium (2019-2025)

Reale Seguros, a Spanish insurance company, extended and expanded its partnership agreement with Real Sociedad de Futbol (LaLiga Santander) and acquired the naming rights to the Anoeta Stadium, now renamed "Reale Seguros Stadium" for six seasons (2019-2025), indicated the club on 01/08/2019. "Reale Seguros is the first insurer to acquire naming rights for a football stadium in Spain," added the Basque club, which sees its partner also extend as a shirt sleeve sponsor. The total amount of the paid by Reale Seguros over the duration of the new contract should be about €10m, according to Spanish media.

"The agreement also means that Reale Seguros will have a space in the stadium, the 'Sala Reale Seguros', which will be placed at the disposal of the city of San Sebastián (Basque Country, ESP) and the whole of Guipuscoa (province of the Basque Country) to organize exhibitions, concerts or any other type of event open to the public. The renovation of the stadium (started in May 2017 and still ongoing) should be completed in the coming months, making the new Reale Seguros Stadium one of…