2019 Rugby World Cup: Legends International appointed official retail partner

Legends International, the international branch of the US agency Legends, has been named the official retail partner for the 2019 Rugby World Cup, announced World Rugby on 01/08/2019. The agreement was negotiated by IMG, the marketing and media rights agency which holds the rights to World Rugby in organizing its competitions.

Legends International will be in charge of 73 official World Cup stores in Japan, where all the official products of the event will be on sale. In addition to these 73 sales outlets, the agency will manage a 1,000 m2 Megastore, which will be located near Shinjuku Station (Tokyo, JPN), "the world’s busiest train station". Legends International also plans to open sales outlets in the fan zones of the host cities, as well as in the stadiums hosting the competition.

"We are excited to engage with Rugby World Cup 2019 as the next step in the expansion of our leading event retail offerings platform. The Megastore and the other 73 locations will provide fans with the most convenient, rewarding, and memorable experience at a once-in-a-lifetime event. We are…