Over 1,650 hours of TV exposure worldwide for FC Nantes in mid-season, according to Repucom

FC Nantes (Ligue 1) increased its TV visibility by 60% in France over the 2013-14 mid-season compared to the same period in 2012-13, when the club was in Ligue 2, according to a study by the Repucom institute published on 26/02/2014. "The promotion of the club to Ligue 1 and the growth of our championship internationally have proved to be powerful levers of media exposure for FC Nantes which has had a very good rise in coverage, both in the domestic market and internationally," said Bruno Lalande, director of strategy for Repucom in Europe, the Middle East and Africa on 26/02/2014.

Regarding its global visibility, FC Nantes had over 1,650 hours of exposure in the 2013-14 mid-season, including more than 700 hours in Europe, 400 hours for the Asia-Pacific region, 350 hours in Africa and the Middle East and more than 100 hours in the North American continent.

• FC Nantes chose Repucom to obtain sponsorship, media and opinion poll data to help achieve its marketing and sponsorship goals.
• "We are very pleased to be working with the leading French and global researcher, Repucom," said…