Paris Saint-German: Accor launches its partnership with a mural on the façade of its head office

The French hotel group Accor has launched its partnership with Paris Saint-Germain (Ligue 1 Conforma) by displaying a virtual mural with the new club home shirt sponsored with "ALL", the new lifestyle loyalty program of the Accor group, across the entire façade of its headquarters building, the Sequana Tower, based in Issy-les-Moulineaux (west of Paris, FRA), announced PSG, on 03/08/2019.

"The display was made between 25/07 and 01/08/2019, in eight days. There was, at the peak of the activity, 12 cordalists who worked in parallel on the façade. It is expected that the display will remain in place for three months, until 01/11/2019. On the technical side, there are 3,000m² of visuals and about 1,400 windows that have been dressed," stated JCDecaux, a French group specializing in urban advertising in charge of covering the façade of Accor's head office, to News Tank Football on 06/08/2019.

Accor Live Limitless ("ALL") has become a major partner and main shirt sponsor of Paris Saint-Germain for 2019-2022 (plus three additional seasons in option) on 21/02/2019.