Bundesliga: Tou Tou (sports betting, CHN) succeeds H-Hotels as Werder Bremen sleeve sponsor

Tou Tou, a sports betting operator based in China, has become a partner and shirt sleeve sponsor of SV Werder Bremen (Bundesliga), starting in the 2019-20 season, announced the club on 02/08/2019. The agreement was negotiated by Infront Germany, Werder's exclusive marketing authority until the end of 2028-29.

Tou Tou enjoys the status of "Top sponsor", the third level in the sponsorship hierarchy of the German club. Tou Tou has space on the various elements of signage at the Weser Stadion, as well as on the communication media of Werder. Tou Tou also becomes Werder's official betting partner for Asia. The betting operator should pay €1.3m per season to the club, according to German media.

This is the fourth sleeve sponsor in the 2019-20 Bundesliga (out of 18 clubs) to be based Asia. Tou Tou succeeds the German hotel group H-Hotels, the Werder sleeve sponsor for the 2017-2019 cycle. H-Hotels remains "partner" of the club (fifth level).

• "The importance of the Bundesliga has continued to increase in Asia in recent years. We want to increase our presence there and are really happy…