FC Barcelona: collaboration agreement with Sony Music for initiatives linking music and sport

FC Barcelona (LaLiga Santander) has signed a collaboration agreement with the US music production company Sony Music Entertainment to "will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport," announced the club on 06/08/2019.

To mark the beginning of the collaboration between the two entities, Sony Music organized an evening in Miami (Florida, USA), in the presence of many artists (Carlos Vives, Becky G, Pedro Capo, and more) and FC Barcelona players, present in the American city as part of their pre-season summer tour in the US, on 05/08/2019. Another event, the "Barça Fest Miami", allowing fans of the club to enjoy a festive atmosphere in the presence of the club's players, drew 8,000 people at Bayfront Park in Miami on 06/08/2019.

"This new venture with Sony Music is part of the club's goal of proactively partner with entities that share its values and philosophy. It also reinforces the strategy of establishing alliances…