Valencia CF: Libertex (trading) succeeds beIN Sports as back of the shirt sponsor (2019-2021)

Libertex, a financial trading application developed by the Cyprus company Indication Investments Ltd, has becomes a partner and back of the shirt sponsor (match and training kits) of Valencia CF (LaLiga Santander) for two seasons (2019-2021), announced the club on 07/08/2019. Libertex is the successor to the beIN Sports pay-TV, the club's back of the shirt sponsor for the 2016-2019 cycle.

Libertex has the status of "premium partner plus", the second level in the sponsorship hierarchy of the Valencian club. Libertex also has visibility on the signage at the Mestalla stadium (49,677 capacity) and on the club's communication media.

"Libertex have the objective, alongside Valencia CF, of increasing brand recognition both in Spain and internationally, with a special emphasis on the Latin American and Southeast Asian markets, in order to achieve an impact that reaches hundreds of millions of people through the most prestigious club football competitions," stated the club.

This is the club's third new sponsor for shirt space, after bwin (main shirt sponsor, €5m/year) and Sailun Tire…