Sponsorship: major shirt changes for Ligue 1 Conforama clubs for the 2019-20 season

The 2019-20 Ligue Conforama season begins with the AS Monaco FC - Olympique Lyonnais match at Stade Louis-II, on Friday 09/08/2019 (kick-off at 20:45 CET). ALL (Accor), Nike, Kappa, Ineos, Uber Eats... the are many changes are to be noted in terms of shirt sponsorship space for this new season.

The reigning French champions, Paris Saint-Germain has now registered the two most expensive partnerships in its history: the extension with its equipment manufacturer Nike until 2031-32 (between €70m and €90m / season), and the new commitment with the Accor group, which now displays its new loyalty "lifestyle" program ALL ("Accor Live Limitless") as the main shirt sponsor for nearly €50m per year, instead of Emirates.

PSG has also expanded its activities in Asia through the signing of regional partnerships in China (Ping An, bank) and Japan (Bulk Homme, cosmetics). The club also concluded its first sponsorship exclusively dedicated to its women's team, with the French brand Sephora (cosmetics).

Two clubs change their equipment supplier in 2019-20: AS Monaco sees Kappa take over from…