Bundesliga: the DFL creates a joint venture with Athletia to combat piracy

The DFL has creates, with Athletia, a German company services and media solutions, a joint venture called "ryghts" to fight against piracy, announced the German League on 07/08/2019.

Ryghts will be responsible for ensuring the protection of the Bundesliga's content, internationally, both on the web, social networks and IPTV. This is the first time that the DFL has entrusted all of its anti-piracy missions to a single entity, said the German League.

Athletia has been working in this field with the DFL since 2015, but only on social networks.

The ryghts joint venture, the second investment of the DFL for Equity program

• The "ryghts" joint venture is the second investment of the "DFL for Equity" program, which aims to " create a portfolio of investments in innovative and promising companies in the media, technology and sports industries," said the German League on 11/10/2018.
• The DFL announced it has taken "approximately 10% in the Israeli start-up Track160", on 11/10/2018.
  • Track160 uses "artificial intelligence to identify and track players in 3D throughout the match and the…