Bayer 04 Leverkusen: Barmenia and Kumho Tire, main shirt (2020-2024) and sleeve (DFB-Pokal) sponsors

Barmenia Versicherungen, an insurance company based in Wuppertal (GER), has extended as a main partner (first level) and main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for four more seasons, from 2020-21 until 2023-24, announced the club on 04/08/2019.

Barmenia has been the main shirt sponsor of Bayer Leverkusen's for the 2016-2020 period. The insurance company would pay €6m annually to Bayer Leverkusen, according to German media.

Kumho Tire, a Seoul-based South Korean tire company, becomes a premium partner and Bayer 04 Leverkusen sleeve sponsor for the DFB-Pokal games, under the new DFB sponsorship rules, announced the club on 09/08/2019.

The duration of the agreement has not been communicated, although the partnership is planned for a minimum of two seasons, ie for the 2019-2021 cycle.

• The two agreements were negotiated by Lagardère Sports Sector: media and marketing rights agency - Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and… , the exclusive marketing…