IMG: sale of LaLiga, Serie A and MLS rights in Sweden, broadcast rights in Norway and Denmark

The media rights and marketing agency IMG has sold the broadcasting rights, in Sweden, to LaLiga Santander and the Serie A TIM, over the 2019-2021 period, to the Swedish multimedia group Bonnier, for its OTT platform "C More", on 09/08/2019.

The Major League Soccer (MLS) broadcast rights, whose 2019 season started on 02/03/2019, are also included in the deal as of the same date.

These three championships will continue to be broadcast in Norway and Denmark on "Strive", the OTT platform that IMG launched in these two countries and in Sweden on 17/08/2018. LaLiga Santander and the Serie A TIM were broadcast on the platform as soon as it was launched, while IMG added the MLS to this offer for the start of the 2019 season.

• IMG has acquired the international audiovisual rights of Major League Soccer, over the 2015-2022 period (two cycles of four seasons), on 29/10/2014.
• The Lega Serie A "Lega Nazionale di professionisti di Serie A". Professional League which manages the Italian first division and including its 20 clubs. has awarded the international audiovisual rights to the…